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1991

Beginning of operations

Rancho el 17 begins operations with 300 head of cattle, setting the goal of achieving national supremacy in meat quality.

1994

Trade mark

Rancho el 17 The meat brand®, first registered beef brand in Mexico, turned beef from being a generic to a differentiated product.

1998

Start of operations cutting plant

Rancho el 17 begins to market a wide variety of beef products in basic pieces under high vacuum, through the cutting and boning process.

2002

START OF OPERATIONS OF TASTE BOUTIQUE DE CARNES

A  Unique retail concept specializing in Rancho el 17 meat and food of the highest quality.

2004

START OF EXPORT

Rancho el 17 begins its exports to the Japanese market with the Choice, Prime and Natural Beef quality programs.

2005

JAS CERTIFICATION

Rancho el 17 is certified as a JAS (Japanese Agriculture Standard) company and has become the first and for many years the only company in America to have such certification.

2013

FRANCHISES RANCHO EL 17

In Mexico City and Guadalajara the retail concept Rancho el 17 Sonora's Steak Boutique opens to the public, offering fine cuts of beef and pork and regional Sonoran products.

2014

START OF OPERATIONS REFRIGERATOR AND VALUE ADDED PLANT

Rancho el 17 receives a new TIF677 certification for the post-processing plant, where Steaks, Hamburgers, Dry Meat, Machaca are made, thus expanding its product catalog.

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